Effective 9/20/2017 starting from our Affordable Book Finds
we will slowly delete and disable our preferred books shipping methods using the United States Postal Service
The never ending issue on the inaccuracy of the USPS website tracking website had been costing us time, money as well as negative feedbacks and straining customer relations especially for new first time customers. The website’s messaging on “invalid”, “incorrect” “pre-shipment” will never get fixed. Not only the information finally gets updated until after or on the same day as the items are delivered but the buyers commonly thinks We never shipped the item. Most importantly especially on new first time buyers online they believe the information even though it’s not accurate as the agency is a reputable body of the government.
We realized attempting not to use the USPS as the most economical shipping courier will result to lesser sales on our part but then again our commitment is great customer service, experience and retention.
Moving on, the ADLE International online selling websites will gradually shipped to our preferred shipping couriers UPS and FedEx
Nevertheless our retail selling prices will still strive to offer the best most affordable books even to limited income earners.
Usedbooksworld by ADLE International made the announcement at 12:01 AM today that it’s well awaited mobile app is now live at the Apple Itunes Store.
With the vision of specializing on rare, out of print, hard to find new and used books affordable even to limited earners, Usedbooksworld is the second mobile app in the last 30 days released by the ADLE International group.
“Our hope is to have a simple, user friendly, clean mobile app especially for our limited earners like people with disabilities, seniors and the young teens” quoted from it’s founder, Former APEC Youth Representative, Alex Esguerra.
Carlos Rodiriguez, ADLE International’s Director of Sales says that this app is just second on the series of apps they will be releasing. The next app on the works is for Affordable Book Deals in time for the mobile friendly version of the company’s original flagship site, Affordable Books On Line
This year the company has growth phenomenally and finally getting the recognition in becoming a one stop shop for excellent book deals, fast delivery and finding books one cannot find elsewhere.
Our hope is that more and more consumers buy using our mobile apps and the apps of independent online booksellers in response to the big marketplaces controlling pricing, quality and domination when it comes to bookselling. We will continue to work hand in hand with other independent online booksellers and be an advocate together with the American Booksellers Association. We look forward on the success of the upcoming Book Expo 2017 at Jacob Javits at the end of May, Carlos continued.
For now, we are all excited in this 2nd app release and many thanks for our ever loyal customers.
On a recent author book reading we had, a question came up which got redirected back to our bookstore team.
Does book titles, descriptions and pictures matter when your listing online? The question was raised due to the fact that booksellers mostly rely on the upc and Isbn databases link to the publishing companies complete books listing information.
Although most of these information are all linked the fact still remains that there are so called human and technology errors. Easily sometimes one can observed going to a bookselling site searching for a book then comparing it to another site. Unfortunately, most of the time one simply compares prices. The fact is there are times the book picture might be the same but then there’s missing complete title name or even times when the specification or descriptions like editions and or publishers might be different.
Especially on photos, most of the time they are stock photos being subscribed by sites from Amazon and such. Does every buyer really go read the entire listing before clicking the order button? Not necessarily hence returns, refunds and exchanges occur after the book arrives and the discovery comes into place that one thought they bought what they did they bought.
Although the fact is there are thousands and millions that booksellers have to managed on inventory, there should be still some kind of content management and quality control. A bookseller needs the traditional old method on bookstores back in the days of accurate description and sometimes engaging what’s exciting in that book. We can’t simply rely on the data already prefilled when we list a book as in the end we’re the ones losing the money on returns and refunds. And the fact of the matter is that online booksellers doesn’t really make tons of profit notwithstanding the stiff competition on the big drop shippers selling lower than the publisher book prices in the industry.
And yes, book listing titles, descriptions, specs and photos are extremely important selling books online.
Affordable books on line
The current issue of Martha Stewart Living includes a six-page feature on reading and independent bookstores, titled “Hit the Books! Our Reading List for 2017.”
Source: January/February Martha Stewart Living Promotes Indie Bookstores and Reading
As the news media has been reporting, some big box stores are closing some of their retail store fronts in non lucrative traffics areas these days.
What the unknown is that over time these big names had been gradually building their online storefront communities. Some of them had even started to combined their online sites with third party marketplace sellers.
This strategy has slowly building more new website traffic conversions to these big box retailers. One observation in the booksellers community is that part of the product mix of these big box brands web storefronts includes books which over the years was one of biggest internet e-commerce success grandfathered by the eBay and Amazon pioneers.
As books is entirely a new arena for these brands which in the past were in appliances, technology, housewares and clothing to name a few, these online selling marketplaces have not been fully invaded by the so called cheap discounters and dropshippers from Amazon and the traditional books online marketplaces. For how long it will be like these remains a question of time. This was the same scenario years back when independent booksellers started bailing out of Amazon and EBay to then specialized books website marketplaces.
As any bookseller knows. today these so called book special marketplaces are now following the footsteps of mighty Amazon. Not only are the so called valued Quality of books pricing and sellers are diminishing, these sites have deviated on their focus on helping Independant bookstores grow to the tune of fees, fees, charges and commissions. Some have amassed so much money by having selling fees and commissions tiers depending on how books you list and sell.
So as these big box retailers capture market share in books and having independent online sellers as partners our wish is that they don’t follow the footsteps on how book selling marketplaces are being run today. It’s fair to say these big box stores have established their brands of quality and customer service. Hopefully they don’t destroy their reputation by making sure they indeed study the facts and scenarios in bookselling today.
As we continue our vision of Affordable books, affordable with value, quality, and customer service is the main focus versus cheapest price in the planet.
As in any retail storefronts, book buyers can be impulse driven or I need it now.
When a long awaited book comes out in the market depending on the marketplace and buyer demographics, the book could be an instant bestseller or inventory for a bookseller.
The reality of the low priced controlled Amazon wholesale drop shippers instantly controls the bestsellers reign due to the instant market need.
So depending on the supply and demand, it can be days or a week when a book instantly becomes a New York Times bestseller and like the stock market the different book selling platform marketplaces develops each of their tier discount promos to capture the buyers chaos to buy the most wanted book.
Then there’s a time wholesalers inventory becomes low waiting for the publisher to re-order or at some point and time the publisher announces its out of stock.
When this happens, the low priced driven Market changes to now buyers to do their google search driven need as to where can I buy the book?
The on hand inventory of independent bookstores now goes into play to the extent that buyers are no longer low priced but needs driven.
Until the publisher reprints and replenishments comes, for a while the real value for the books market price stabilizes. Of course. When the wholesale low price drop shippers from the Amazon world gets control of the inventory and cheap pricing then the markets again changes.
So for us at ADLE International we try to be consistent. Although we always think of our vision of Affordability, we still priced our books with the market value intended for the book industry as a pledging independent bookstore to maintain profitability and at the same give recognition of the book content and real value.
The pricing tiers for us does not necessary mean cheapest as quality and prompt delivery with reliability speaks who we are to our customers.