Month: December 2016

As in any retail storefronts, book buyers can be impulse driven or I need it now.

When a long awaited book comes out in the market depending on the marketplace and buyer demographics, the book could be an instant bestseller or inventory for a bookseller.

The reality of the low priced controlled Amazon wholesale drop shippers instantly controls the bestsellers reign due to the instant market need.

So depending on the supply and demand, it can be days or a week when a book instantly becomes a New York Times bestseller and like the stock market the different book selling platform marketplaces develops each of their tier discount promos to capture the buyers chaos to buy the most wanted book.

Then there’s a time wholesalers inventory becomes low waiting for the publisher to re-order or at some point and time the publisher announces its out of stock.

When this happens, the low priced driven      Market changes to now buyers to do their google search driven need as to where can I buy the book?

The on hand inventory of independent bookstores now goes into play to the extent that buyers are no longer low priced but needs driven.

Until the publisher reprints and replenishments comes, for a while the real value for the books market price stabilizes. Of course. When the wholesale low price drop shippers from the Amazon world gets control of the inventory and cheap pricing then the  markets again changes.

So for us at ADLE International we try to be consistent. Although we always think of our vision of Affordability, we still priced our books with the market value intended for the book industry as a pledging independent bookstore to maintain profitability and at the same give recognition of the book content and real value.

The pricing tiers for us does not necessary mean cheapest as quality and prompt delivery with reliability speaks who we are to our customers.

Adle International

From the feedback ratings then to today’s mobile one click ordering, one thing that remains is fast, quality and reliability in delivery on online book orders.

Although the common big marketplaces like Amazon and the like still heavily uses       Seller ratings, consumers nowadays focus more on credibility and price competitiveness. It’s not so much on whose the cheapest but what my social media friends thinks of a bookseller says one of our regular book buyers.

I guess all these save pins and news feeds has played a big effect on social media influencing buying habits.

And looking at the big picture, all the online advertising affects the mighty Google Website searches, ranking and optimization.

The more booksellers are connected and in touch with online buyers, the more possibilities you have on getting those books sold online.

Over the years it has been a challenge especially from old time traditional booksellers to buy into the idea of a close relationship with the online world. So if your still part of these non believers I’d say good riddance as we further go deeper to online space technology and selling.

It’s not up to advertising but more on online credibility as nowadays the intricate online web can make or break a bookselling business.

As a book buyer, the question for you to remember is when do get that book are you happy on the whole experience or was it just one sale as long as you get the cheapest price out there? 

Hence, we leave both booksellers and buyers the idea of will I buy from this business again as the experience was great?